Compliance

How we operate, how we make claims, and how we check them.

Evori is a direct-to-consumer supplement brand. We sell food supplements built on transparent ingredient stacks at the doses the research actually uses. Every health claim we make is authorised, worded as the register words it, and sourced. Our products are described by what is in them, and our creators speak in their own words. The compliance posture set out below is what makes that approach sustainable.

This page complements our Health Claims & References page, which carries the specific audit trail for each product — verbatim authorised claims, EFSA opinion IDs, research citations. This page covers the broader framework: how we operate as a brand, how claims appear across our channels, how creator and customer content is handled, and the limits we hold ourselves to.

How Evori operates

Evori is owned and operated by Add Value Projects Ltd (CRN 7683559, VAT GB 439 179 069), registered in England and Wales. Our premises are registered with our local authority as a food business and hold an FSA food hygiene rating 5 (Very Good). We operate within the UK food supplement regulatory framework.

Our compliance approach has three operating principles:

Authorised claims only on brand-authored channels. On Evori product pages, brand-authored marketing content, and brand-controlled social media, we use only authorised health claims listed on the GB Nutrition and Health Claims Register, and we use them verbatim. Where an ingredient has substantial published research but no authorised claim — inositol is the primary example — we cite the research as context, not as substantiation. Where an ingredient has no authorised claim at all — rhodiola, shatavari and cranberry are examples — we state what is in the product and make no claim for it.

Third-party experiences appear under their own framing. Customer reviews, creator content, and any third-party testimonials about Evori products are framed as third-party experiences, not as efficacy claims by Evori. We don’t adopt customer language as our own marketing claims, and we don’t pay creators to script specific health benefits. The third-party speaker framework is part of how we keep the boundary between honest experience-sharing and unauthorised brand claims.

Conditions are not named in product context. Our products do not name medical conditions they are aimed at. None of our products is marketed as a treatment for any condition. The ingredient stacks are built on what the research consistently uses; what those stacks do for any individual person is for the individual’s body to answer, and is part of why the 60-day money-back guarantee on your first evori.uk purchase exists.

How claims appear on our pages

Across product pages, marketing materials, and packaging, every health-related statement sits in one of two tiers:

Tier 1 — Authorised health claims. Statements that have passed scientific assessment by EFSA and are listed verbatim on the GB Nutrition and Health Claims Register. The authorised claims Belle Balance carries, for magnesium, vitamin B6, vitamin C and chromium, are documented on our Health Claims & References page with EFSA opinion IDs.

Tier 2 — Research-context references. Citations of published research framed as context (the dose used, the populations studied) rather than as substantiation of a specific health claim. Belle Balance uses this framing for inositol: we state the daily intake used across the published human research and how our dose compares with it, without summarising what the trials found.

Everything else is composition. Ingredients with no authorised claim — including rhodiola, shatavari and cranberry — are described by what is in the product: the amount, the form and, where there is one, the standardisation. We make no claim for them.

Anything that doesn’t fit one of these two tiers doesn’t go on a brand-authored Evori page.

How creator and affiliate content is handled

Creators who promote Evori products through our affiliate programme do so under their own voice and within their own creative judgement. Three principles govern how creator content fits within our compliance posture:

Disclosure is non-negotiable. Every creator promoting Evori products in exchange for product, affiliate commission, or fee discloses the relationship in line with the ASA / CAP Code and CMA guidance. Where the platform supports built-in disclosure tooling (TikTok’s Branded Content tag, for example), that’s used; in addition, hashtags such as #ad or #sponsored appear in the post itself.

No payment for specific health claims. We don’t pay creators to make specific health benefit claims about our products. Our creator briefs ask creators to talk about their own experience and to reference the documented ingredient stack, not to script unauthorised efficacy language. Where a creator chooses to share their own experience — "this helped me with X" — that experience is the creator’s own and is framed as such, not as a brand claim.

Compliance review is built into the brief. Creator briefs include claim guidance calibrated to the same Tier 1 / Tier 2 framework above. Where a creator’s draft includes language that would constitute an unauthorised health claim if Evori said it directly, we ask for changes before approval.

How customer reviews appear

Customer reviews on Evori product pages are collected through Judge.me, an independent reviews platform integrated with Shopify.

Reviews are written by customers in their own words and collected through Judge.me. We publish every genuine review, positive or negative. We remove only fake, competitor, spam, abusive or off-topic reviews, and apply that rule the same way to every rating. Reviews describe individual experiences; they are not health claims by Evori, and results vary. Reviews from creators who received free product through our seeding programme are labelled.

How moderation works. For the first 30 days after Belle Balance returns, we check each review before it is published. After that, reviews of every star rating publish automatically, with spam filtering. At every stage the same rule applies: we remove only fake, competitor, spam, abusive or off-topic reviews. We don’t edit reviews.

Reviews that mention a medical condition are published unchanged, in the reviewer’s own words. We don’t feature them, quote them or reuse them anywhere in our marketing.

Seeded creators. Where a creator received product free through our seeding programme, their review carries the label "Reviewer received product for free".

The disclaimer is visible. The wording above also appears next to the reviews on each product page.

Quality, sourcing, and manufacture

Our products are made by a contract manufacturer of food supplements.

Three things we do at the formulation level:

• Named forms. We state the form of every vitamin and mineral: magnesium glycinate rather than magnesium oxide, vitamin B6 as pyridoxal-5-phosphate (P-5-P), and chromium as chromium picolinate.
• Standardised herbal extracts. Where a herbal extract is standardised, we state the marker compound and its percentage on the label. Belle Balance’s Rhodiola Rosea, for example, is standardised to 3% Rosavins and 1% Salidroside. Our shatavari is a 10:1 extract standardised to at least 10% shatavarins and 20% total steroidal saponins. That specification isn’t printed on the pack; email hello@evori.uk and we’ll send it.
• Doses sized to the research. Where the published research uses a specific dose, we formulate to that dose rather than a fraction of it. Belle Balance carries 4,000mg of myo-inositol per sachet because that’s the daily intake used across the published human research.

Regulatory framework

Evori operates under the UK regulatory framework for food supplements. The relevant regulators and frameworks:

• FSA — Food Standards Agency, administers the GB Nutrition and Health Claims Register.
• EFSA — European Food Safety Authority, original scientific assessor of the authorised claims listed on the GB register.
• Commission Regulation (EU) No 432/2012 — the original list of permitted health claims, retained in GB law.
• ASA / CAP Code — Advertising Standards Authority and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, governing what supplement brands can and cannot say in advertising.
• MHRA — Medicines and Healthcare products Regulatory Agency, the regulator that maintains the boundary between food supplements and medicines.
• HMRC — UK supplements are standard-rated for VAT (20%), per HMRC guidance VFOOD1960.

Reporting an issue or correction

If you find an error in any citation on our Health Claims & References page, see language on a product page that you believe constitutes an unauthorised claim, or want to flag any other compliance concern, contact us at hello@evori.uk with the URL of the page in question and the specific concern. We respond within two working days and acknowledge corrections publicly where they are made.

Where a regulatory body raises a concern with us directly, we respond within their requested timeframe and update affected materials as required. Material changes to product copy following a regulatory query will be noted in the page’s revision history.

Updates and review cycle

This Compliance policy is reviewed quarterly and updated when one of the following changes:

• A new Evori product launches.
• An ingredient’s authorisation status changes on the GB Nutrition and Health Claims Register.
• The regulatory framework shifts — for example, an ASA ruling changes how a category of claim can be made.
• A material change in our manufacturing, sourcing, or testing posture.

Material updates are reflected on the page directly. The “Last reviewed” date below is updated whenever a quarterly review is completed, even when no content changes are required.