Compliance

How we operate, what we claim, and what we don’t.

Evori is a direct-to-consumer supplement brand. We sell food supplements built on transparent ingredient stacks at the doses the research actually supports. We don’t make health claims that can’t be sourced. We don’t name medical conditions our products are aimed at. We don’t pay creators to script specific health benefits. The compliance posture set out below is what makes that approach sustainable — and what protects the buyer who has done her own research from a brand that hasn’t.

This page complements our Health Claims & References page, which carries the specific audit trail for each product — verbatim authorised claims, EFSA opinion IDs, research citations. This page covers the broader framework: how we operate as a brand, how claims appear across our channels, how creator and customer content is handled, and what we explicitly do not claim.

How Evori operates

Evori is owned and operated by Add Value Projects Ltd (CRN 7683559, VAT GB 439 179 069), registered in England and Wales. We are FSA-certified and operate within the UK food supplement regulatory framework.

Our compliance approach has three operating principles:

Authorised claims only on brand-authored channels. On Evori product pages, brand-authored marketing content, and brand-controlled social media, we use only authorised health claims listed on the GB Nutrition and Health Claims Register, and we use them verbatim. Where an ingredient has substantial published research but no authorised claim — inositol is the primary example — we cite the research as context, not as substantiation. Where an ingredient has documented traditional use — the adaptogens in Belle Balance — we frame it under the “based on traditional use” convention recognised in UK herbal medicines law.

Third-party experiences appear under their own framing. Customer reviews, creator content, and any third-party testimonials about Evori products are framed as third-party experiences, not as efficacy claims by Evori. We don’t adopt customer language as our own marketing claims, and we don’t pay creators to script specific health benefits. The third-party speaker framework is part of how we keep the boundary between honest experience-sharing and unauthorised brand claims.

Conditions are not named in product context. Our products do not name medical conditions they are aimed at. Belle Balance does not say it treats PCOS, thyroid imbalance, or any other diagnosed condition. Femme Flora does not say it treats vaginal infections, BV, or thrush. The ingredient stacks are built on what the research consistently uses; what those stacks do for any individual person is for the individual’s body to answer, and is part of why the 30-day money-back guarantee exists.

How claims appear on our pages

Across product pages, marketing materials, and packaging, every health-related claim sits in one of three tiers:

Tier 1 — Authorised health claims. Statements that have passed scientific assessment by EFSA and are listed verbatim on the GB Nutrition and Health Claims Register. The seven authorised claims Belle Balance carries (across Magnesium, Vitamin B6, Vitamin C, and Chromium) are documented on our Health Claims & References page with EFSA opinion IDs.

Tier 2 — Research-context references. Citations of published research framed as context (the dose used, the populations studied) rather than as substantiation of a specific health claim. Belle Balance uses this framing for inositol, citing the Unfer et al. (2012) systematic review and the ClinicalTrials.gov registry of ongoing trials.

Tier 3 — Traditional-use references. Citations of an ingredient’s documented historical use in established herbal traditions, framed under the “based on traditional use” convention. Belle Balance uses this framing for Rhodiola Rosea (Russian and Scandinavian adaptogenic tradition) and Shatavari (Ayurvedic herbal practice).

Anything that doesn’t fit one of these three tiers doesn’t go on a brand-authored Evori page.

How creator and affiliate content is handled

Creators who promote Evori products through our affiliate programme do so under their own voice and within their own creative judgement. Three principles govern how creator content fits within our compliance posture:

Disclosure is non-negotiable. Every creator promoting Evori products in exchange for product, affiliate commission, or fee discloses the relationship in line with the ASA / CAP Code and the FTC’s established rules on influencer disclosure. Where the platform supports built-in disclosure tooling (TikTok’s Branded Content tag, for example), that’s used; in addition, hashtags such as #ad or #sponsored appear in the post itself.

No payment for specific health claims. We don’t pay creators to make specific health benefit claims about our products. Our creator briefs ask creators to talk about their own experience and to reference the documented ingredient stack, not to script unauthorised efficacy language. Where a creator chooses to share their own experience — "this helped me with X" — that experience is the creator’s own and is framed as such, not as a brand claim.

Compliance review is built into the brief. Creator briefs include claim guidance calibrated to the same Tier 1 / Tier 2 / Tier 3 framework above. Where a creator’s draft script includes language that would constitute an unauthorised health claim if Evori said it directly, we ask for changes before approval.

How customer reviews appear

Customer reviews on Evori product pages will appear through Judge.me, an independent third-party reviews platform integrated with Shopify. Reviews are framed as third-party customer experiences, not as efficacy claims endorsed by Evori. The customer’s account of their own experience is the customer’s own — we don’t adopt their language as our own marketing.

Three operating standards apply:

Verified-purchase by default. Reviews come primarily from customers who have purchased the product through our store. Where a creator has received the product free for content as part of our seeding programme, their review is flagged as such ("Reviewer received product for free") under Judge.me’s built-in disclosure tooling.

Moderation, not censorship. Reviews go through a moderation queue during the first 30 days following each product launch. The moderation criteria are narrow: we don’t edit reviews to make them more flattering, and we don’t hide negative reviews. We will, occasionally, ask a reviewer to clarify language that constitutes an unauthorised medical claim if their review were to appear unmoderated — for example, "cured my PCOS." After the initial 30-day window, moderation is dropped and reviews publish in real time, subject to spam and abuse filtering.

The disclaimer is visible. Adjacent to the reviews block on each product page, a brand disclaimer notes that reviews represent individual customer experiences, that individual results vary, and that reviews do not constitute health claims by Evori.

Quality, sourcing, and manufacture

Our products are manufactured by a contract manufacturer specialising in nutraceutical formulations. The facility operates under documented quality management systems and supplies products to multiple UK and European supplement brands.

Three things we do at the formulation level:

• Bioavailable forms. Where multiple forms of an ingredient exist, we use the more bioavailable form even when the cost is higher. Examples: Magnesium Glycinate rather than Magnesium Oxide. Vitamin B6 as Pyridoxal-5-Phosphate (P-5-P) rather than Pyridoxine. Chromium Picolinate rather than Chromium Chloride.
• Standardised herbal extracts. Where a herbal ingredient is included, we specify the standardisation on the label — the active marker compound and its percentage. Belle Balance’s Rhodiola Rosea, for example, is standardised to 3% Rosavins and 1% Salidroside.
• Doses sized to the research. Where the published research uses a specific dose, we formulate to that dose rather than a fraction of it. Belle Balance carries 4,000mg of inositol per sachet because that’s the dose used in the published research, not 2,000mg, which is the dose most UK competitors use.

Regulatory framework

Evori operates under the UK regulatory framework for food supplements. The relevant regulators and frameworks:

• FSA — Food Standards Agency, administers the GB Nutrition and Health Claims Register.
• EFSA — European Food Safety Authority, original scientific assessor of the authorised claims listed on the GB register.
• Commission Regulation (EU) No 432/2012 — the original list of permitted health claims, retained in GB law.
• ASA / CAP Code — Advertising Standards Authority and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, governing what supplement brands can and cannot say in advertising.
• THMPD — Traditional Herbal Medicinal Products Directive 2004/24/EC, retained in UK law — the framework underpinning the “based on traditional use” language for herbal ingredients.
• MHRA — Medicines and Healthcare products Regulatory Agency, the regulator that maintains the boundary between food supplements and medicines.
• HMRC — UK supplements are standard-rated for VAT (20%), per HMRC guidance VFOOD1960.

Reporting an issue or correction

If you find an error in any citation on our Health Claims & References page, see language on a product page that you believe constitutes an unauthorised claim, or want to flag any other compliance concern, contact us at hello@evori.uk with the URL of the page in question and the specific concern. We respond within two working days and acknowledge corrections publicly where they are made.

Where a regulatory body raises a concern with us directly, we respond within their requested timeframe and update affected materials as required. Material changes to product copy following a regulatory query will be noted in the page’s revision history.

Updates and review cycle

This Compliance policy is reviewed quarterly and updated when one of the following changes:

• A new Evori product launches.
• An ingredient’s authorisation status changes on the GB Nutrition and Health Claims Register.
• The regulatory framework shifts — for example, an ASA ruling changes how a category of claim can be made.
• A material change in our manufacturing, sourcing, or testing posture.

Material updates are reflected on the page directly. The “Last reviewed” date below is updated whenever a quarterly review is completed, even when no content changes are required.