My wife Anna has worked professionally in women's wellness — vagus nerve, gut health, anxiety — for years. She also lives it.

During her first pregnancy, she was on medication for anxiety. The conversations with her GP about that medication were difficult ones — the kind women in pregnancy often have to navigate without much support.

What followed across two pregnancies and three children was an education in how women's symptoms get treated by a system built to manage symptoms, not understand them. Tired? Sleep more. Moody? It's hormones. Postpartum? It'll pass. Each symptom a separate appointment. None of them connected to the others.

A year ago Anna gave birth to our twins. Our older child had just turned three. She came home to a house with three children under four, running on broken sleep, navigating the postpartum reality nobody prepares you for — mood swings, intimate health changes, the kind of tired that doesn't lift. She's the kind of woman who books GP appointments for the kids and never for herself. She kept going.

I watched her carry it.

I watched her be the one who got up at night, the one who managed school runs and feedings and the small daily things that don't have a clinical name but make up most of what a postpartum year actually is. I watched her keep working on her own anxiety while three small people needed her energy.

And I felt helpless. Guilty that I couldn't fix it. Worried about what our four-year-old was picking up — children read their mothers more closely than anyone, and a tired mum carries weight beyond herself.

What I kept noticing was that nothing Anna had access to was really built for where she was. The supplement aisles were full of products at half the clinical dose. The GP appointments treated symptoms as separate when they were obviously linked. The wellness category sold transformation and forgot about depletion.

So I started paying attention. Reading labels. Comparing every product in the UK women's health category. What we found was clinical doses cut in half, ingredient forms unnamed, strains unspecified, formulas built for shelves rather than for the woman taking them.

So we built something better. Together.

Evori is what Anna and I have built. Belle Balance for hormonal balance through life's transitions. Femme Flora for intimate health. Both at the doses the published research uses. Both transparent about exactly what's inside.

We're early — just launching — but the work that went into the formulas wasn't. It's built from a year of watching, learning, comparing, and getting it right rather than getting it out.