My wife Anna has worked professionally in women's wellness — vagus nerve, gut health, anxiety — for years. She also lives it.

What followed, across two pregnancies and three children, was an education in how stretched the system is. The 8am phone queue. The ten-minute slot. One thing per appointment, so everything else waited.

A year ago Anna gave birth to our twins. Our older child had just turned three. She came home to a house with three children under four, running on broken sleep, through a year nobody prepares you for. She's the kind of woman who books GP appointments for the kids and never for herself. She kept going.

I watched her carry it.

I watched her be the one who got up at night, the one who managed school runs and feedings and the small daily things that don't have a clinical name but make up most of what that first year actually is. I watched her keep going while three small people needed her energy.

And I felt helpless. Guilty that I couldn't fix it. Worried about what our four-year-old was picking up — children read their mothers more closely than anyone, and a tired mum carries weight beyond herself.

What I kept noticing was that nothing Anna had access to was really built for where she was. The supplement aisles were full of products at half the dose the research uses. The wellness category sold transformation and forgot about depletion.

So I started paying attention. Reading labels. Comparing every product in the UK women's health category. What we found was doses cut to half of what the research uses, ingredient forms unnamed, strains unspecified, formulas built for shelves rather than for the woman taking them.

So we built something better. Together.

Evori is what Anna and I have built. Belle Balance, a 4,000mg myo-inositol drink mix. Vitamin B6 contributes to the regulation of hormonal activity. Femme Flora, eight named strains of live cultures, coming soon. Both with every amount printed on the label. Both transparent about exactly what's inside.

Belle Balance is not suitable during pregnancy or breastfeeding.

We're early — just launching — but the work that went into the formulas wasn't. It's built from a year of watching, learning, comparing, and getting it right rather than getting it out.